Hey guys! I have come to the point where I have to make some changes when it comes to my blog. I love blogging and sharing my thoughts and what I’m up to, with you.. But with only 2 months left on my dissertation I need to start thinking professionally about my future. And photos from my weekends and with friends, are not for the eyes of my future employes. However! I’m going to keep my blog – but put a password on it. So if you in the next week or so are asked for a passwords to view my blog. This will be my password: green

I thought this would be appropriate as I want to live a green and healthy life. Easy to remember – no? But my Instagram will still be open as usual! @josefinaboston

Anyway. By doing this I hope to still keep some of you, my amazing readers, as it is for you I do this. But keeping future employees googling my name away from my private life.

student life: communicative capitalism is the economic-ideological form wherein reflexivity captures creativity and resistance so as to enrich the few as it placates and diverts the many

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Photo on 24-10-2014 at 09.38 #2Well that heading was long…. And so was the first sentence in my book ‘Blog Theory’ by Jodi Dean.. It’s not really just about blogs, but more about the media world and its politics. This is a book I hope to finish today or tomorrow! I’m a quick walker, a quick talker and soon I’m sure I’ll be a quick reader too.. at least before the end of this year!


topic: power of self love


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I got goose bumps listening to this girl. The voice and power within her. Her stutter being the most real part of her.

It touched me as I have always had a bit of mild stutter. Especially when I speak fast, if I’m tired or get excited! But that does not stop me. I just have to remind myself to slow down sometimes. I have always been a quick walker and a quick talker :)

I always laugh at: when I worked at Inexcess fashion about 2 years ago, I sometimes could not pronounce Inexcess because of the ‘I’ so I always challenged myself when I picket up the phone to try to say it in a new way, to put the pronunciation where it was not supposed to be, even if it sounded strange! Matthew always (lovingly) laughed at it, that, out of all the letters in an alphabet I ended up at a company with one of the few letters which I have difficulties pronouncing. It is generally the letters ‘a’ ‘e’ and ‘i’.

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The fact that I sometimes stutter have never made me feel any less. I have had times in my life when it has been worse and I have had thoughts about speech therapy or energy block exercises just because it can sometimes be physically exhausting but mostly I don’t think about it at all! I can’t really remember the last time I stuttered, or maybe I’m just blocking it from taking up any of my precious thoughts. Whatever way, I got other more important and fun things to focus on in my life.

I’m so lucky to have Matthew, as he knows me so well, so when I start to speed up in my speech he touches me softly, helping me to remain calm and relaxed in my body. I’m just so excited about most things that it is hard to speak slow and I find it SO boring! From within my head, it sounds so strange speaking slow…

So whatever you have, that makes you YOU, on the inside or the outside, don’t let it stop you, ever. Loving yourself is the first step towards true happiness. And I will never stop being excited, if that comes with a bit of stutter, well then thats what makes me ME. No-one is perfect, and that is what makes us so awesome and unique!

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topic: my birthday dinner

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IMG_8674Screen Shot 2014-10-21 at 10.23.29I can’t believe that 40 of my friends and family made it for my birthday celebrations! When everyone got up to sing me Happy Birthday (Ja Må Hon Leva) in Swedish I felt so overwhelmed with Love and happiness! I rented the whole top floor of The Drapers Arms. Fantastic food and service!

Around 12 when the pub was closing, Matthew stood up and informed everyone we were having an after party at ours!

Screen Shot 2014-10-21 at 10.38.41Around 3 everyone hit the dance floor…

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Screen Shot 2014-10-21 at 10.40.04At around 4.30am in the morning we threw the last ones standing out… moments before falling asleep a I urged matthew to call our cleaner ‘RIGHT NOW!!’ to organise super early Sunday morning cleaning so we could wake up to a clean house… obviously he ignored me and half a second later I was asleep. While probably still a bit drunk we cleaned the house before it really hit me and all I wanted was to fall asleep on the sofa! Saturday was totally worth it, hanging hard the next day!


london: a day with freddie



Screen Shot 2014-10-21 at 10.54.58Cool industrial buildings in Camden.. would not mind to live in one of those in the future!

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Screen Shot 2014-10-21 at 10.56.32It turned out to be an awesome day with sunshine and fresh air! Great day for a walk along the canal.

Screen Shot 2014-10-21 at 10.57.15So so so happy! Have had an awesome weekend with family and friends. What more can you ask for?!

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Screen Shot 2014-10-21 at 11.00.09Walked passed the London Zoo along the canal in Regent’s park. Some funny looking birds came to say hello!

Screen Shot 2014-10-21 at 10.57.59Wearing Dad’s old Ray Bans. They are MASSIVE! Love them. Vintage silk scarf from Portobello Road and a vintage velvet long navy jacket bought several years ago in a charity shop in Fulham.

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Screen Shot 2014-10-21 at 11.02.00Loved spending some time with freddie!

IMG_6645Little squirrel came to say hello, climbed up in my hand looking for food.

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Spent yesterday morning and lunch with Freddie before he left to go back home to Sweden. We had a lovely long walk from my house, along the canal, past camden and Regent Park, down to Marylebone, passing Chiltern St with the end goal to find a nice lunch place serving vietnamese in Soho – which we did, Pho it’s called, awesome and good priced food!

It’s empty in the house now, after a weekend full on with family and friends. But I really need to study now, so guess an empty house is a good thing!

PHOTO HELP – I accidentally deleted lots of photos from my camera card – and really want to recover them. I know they are on there, as a used a demo program to see if they were. But all programs for actually recovering them are so expensive! Any ideas would be very helpful!

my style: birthday through my phone

IMG_8529I got this beautiful black 100% cashmere poncho from mum – she has the same in Taupe on the picture. Love it, I know already that it will be a favourite this fall and winter.


We walked down to Camden before lunch. Sun was out and I’m sure it must have been 20 degrees!

IMG_8507We had lunch at the Caravan behind King’s Cross. Love that place. Great food, good prices and awesome atmosphere.

IMG_8538Matthew and I hosted dinner on my birthday, family and Moa. But Moa is family. Super nice evening! Pasta Bolognese <3

IMG_8551Matthew brought out one of his finest wines, magnum bottle of a vintage Barbaresco from a vineyard he visited earlier this year. Best wine I’ve ever had!


work: pilates hang out

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Hanging out with the studio dog Toffee today while working. Great company! Having a private Pilates session at 5pm and will after that head straight home and make it look nice and prepare dinner – mum, Ola and brother Freddie are coming to London tonight to stay with me! Woop! And brother Olle and Mathilde will join tomorrow too! Happiness delux!! All this because it’s my birthday tomorrow!

places: zimbabwe over new year


01WHIL-IM1001-ivory-lodge-1475Activities-Hwange-National-Park.jpg-1200x228At the moment I’m finishing Matthew’s and my plans for Christmas and New Years. We are going down to South Africa where he is from, and where his sister and dad still lives. We will be away for 3 weeks, and one of those weeks will be spent in Zimbabwe, for some adventure time for just us, as well as the for wedding of Tess & Garth (where I’m a bridesmaid!). Above are images from Ivory Lodge in Hwange National Park where we will stay one night, in a tree lodge next to a waterhole, as well as go on two game drives, one in the afternoon and one the next morning at 5, to be able to see the sun rise and all animals before it gets too hot.


We will also be staying here for two nights, at Victoria Falls Safari Lodge… HOW AMAZING?!

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Sundowners at Victoria Falls Safari Lodge-1362570710




eco: swap drink

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Last night I organised a give away/ swap evening with a couple of girl friends. We drank bubble, chatted, ate and swapped clothes with each other. I think this is a great way to support the planet, rather than throwing away things you don’t use or buying brand new, you get together like this and swap! I got rid of lots! My aim was to not get anything back, because I need to make space… but a few new things entered my wardrobe.. Like a beautiful silk chiffon dress I’m going to wear to a wedding Matthew and I are going to today.

Now its your turn, organise an eco drink with your friends and get rid of stuff you don’t need and you will maybe get new things someone else don’t want. Win win!


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